Project Overview
We had the opportunity to partner with Photographers Without Borders and create a full digital marketing plan for them.
Photographers Without Borders is a global community of photographers and filmmakers protecting land and water through ethical, decolonized storytelling.
The offer education through their online workshops on storytelling, photography, video storytelling, and more. As well as annual trips to different countries that all serve a different purpose and theme.
Team
Nour Al-Osman
Lauren Barrett
Fernanda Nicole Cabrera
Saad Usmani
Tools Used
Canva, Capcut, Statista, Google Ads Platform, Google Analytics, Google Keyword Planner, Screaming Frog, Moz, UserBrain, Mailchimp
Deliverables:
Market Research and Analysis
Google Ads Campaign
Organic Social Media Marketing
Email Marketing
SEO Audit
Visual Concept Development
Goals:
Drive more traffic to membership and different program offerings
Challenges:
High bounce rate and not enough traffic
Google Ads Campaign
As a non-profit, PWB have the Google grant that gives them $10,000 / month for their Google ads spending.
Social Media Marketing
We had the opportunity to create over 30 posts which were a variety of ready to use carousels, gifs, single posts, videos, and templates.
As Photographers Without Borders has struggled with engagement and registrations for classes and trips, we want to implement a simple social media strategy to help increase awareness and engagement.
By following content pillars, it helps create a cohesive and consistent organic social media strategy that creates growth for the business and engagement.
Visual Brand Concepts
Our third additional deliverable was some potential creative brand concepts that could be implemented.
A combination of typography, colour palettes and examples of what it looks like in use!
These are ideas to help create visual cohesion and provide a visual brand personality to PWB.
