Project Overview
We had the opportunity to partner with Reed Supplies Canada and create a full digital marketing plan for them. We also had the opportunity to compete in the Northern Digital Agency x Fansahwe College Digital Marketing Challenge where we ran Meta, Google and TikTok paid ads in real time.
My team won 3rd place!
Reed Supplies Canada is an online Canadian business that sells oboe and bassoon reeds and supplies.
It is focused on providing Double reed supplies for Canadians without any additional shipping fees, currency conversion.
Team
Nour Al-Osman
Lauren Barrett
Fernanda Nicole Cabrera
Saad Usmani
Tools Used
Canva, Capcut, Statista, Google Ads Platform, Google Analytics, Google Keyword Planner, Meta Business Centre, Meta Ads Library, TikTok Creative Center, Shopify, Screaming Frog, Moz, UserBrain
Deliverables:
Market Research and Analysis
Google Ads Campaign
Paid Media Ads Campaign (Meta & TikTok
Organic Social Media Marketing
Email Marketing
SEO Audit
Goals:
Customer Acquisition
Community Outreach
Challenges:
Time
Minimal Marketing has been done to date. Mostly rely on WOM and Organic Google Searches
Paid Media Ads Campaign
We were given $800 to spend on TikTok advertising (from Tiktok) and $600 to spend on Meta and Google ads (from Northern Commerce).
Our primary goal for RSC was to boost the brand's reach as much as we could in the limited time that we had. We believed that garnering viewership and engagement would be key to future success.
With all this engagement, we eventually wanted people to think of RSC whenever they thought of oboes and bassoons within Canada.
By creating posts and driving engagement, we hoped to create a funnel of sorts that would send qualified traffic to the website and potentially trigger conversion events.
Meta Ads
Organic Social Media Marketing
We had the opportunity to create over 30 posts which were a variety of ready to use carousels, gifs, single posts, videos, and templates.
By following content pillars, it helps create a cohesive and consistent organic social media strategy that creates growth for the business and engagement.
The following are a sampling of posts created:
